Are you selling the right the thing ?

When is comes to BOP market, the firs question you need to ask is are you selling the right thing?
When I say "right thing" it means is you service worth selling to the poor. Ask a few questions for yourself before you jump into the business of improving life at BOP.

1. How big a change does your product/service will bring into their life ?
2. You have sold a story to an investor, he bought it, but is it right to sell it to the people at BOP?
3. Is you price justified ? I usually see the prices for BOP products are very much higher compared their counterpart products in regular market.
4. Are you comparing you lifestyle with theirs to sell your product ?

If it doesn't improve their life then better sell something else. As I have already said, they don't want a shoe !!